Our Story

Two Decades of Direct Relationships

Authentic Tunisia was founded in 2006 on a simple idea: buy direct, buy well, and never let a good lose its origin on the way to your shelf.

The original Authentic Tunisia emblem from our founding
How We Started

Founded in 2006

Authentic Tunisia began as a small import operation built on personal relationships — with the olive oil cooperatives of the Sahel, the date growers of the Djerid oases, and the rug weavers of Kairouan. Two decades later, that hasn't changed. We still work with the people who make these goods, not through intermediaries, and we still travel to the regions ourselves to check on a harvest or a workshop.

Our Path

From One Relationship to a Wholesale Line

2006

Founded

Authentic Tunisia is founded, sourcing olive oil and Deglet Nour dates direct from family growers in the Sahel and the Djerid.

2010s

Deepening the Relationships

Regular sourcing trips to Kairouan, Nabeul, and Cap Bon build direct ties with rug weavers, ceramicists, and harissa producers.

Today

A Taste-Test, Going Wholesale

We're formalizing our line — five signature foods and a growing roster of artisan goods — into a proper US wholesale offering.

Next

On American Shelves

Our goal: specialty retailers and importers across the US carrying goods that still carry their maker's name.

What We Believe

Quality Starts With Who You Buy From

Direct Trade

We buy from the growers, cooperatives, and workshops themselves — no anonymous middle layer between the harvest and the shipment.

Hand-Selected

Every batch of oil, dates, or peppers is graded by hand before it's packed. What doesn't meet the standard doesn't ship.

Rooted in Place

Every good on our list is tied to a region and a tradition — we tell that story, we don't erase it.

Wholesale

Now Importing to the United States

We're opening our line to US specialty retailers, importers, and distributors. If you carry Mediterranean or North African goods — or want to start — we'd like to hear from you.